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Author Question: McDonald's used advocacy advertising to combat the negative attitude of consumers and farmers in ... (Read 17 times)

mp14

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on: Jun 29, 2018
McDonald's used advocacy advertising to combat the negative attitude of consumers and farmers in France.
 
 Indicate whether the statement is true or false

Question 2

In the context of consumer learning, which of the following statements is true of direct experience?
 A) Information acquired is extremely vivid.
  B) It is highly subjected to marketing control.
  C) Information obtained is not credible.
  D) Information cannot be retained in memory for long a time.
  E) It does not have a strong influence on consumers' future behavior.


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Sierray

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Reply #1 on: Jun 29, 2018
Answer to Question 1

F
McDonald's used image advertising to combat the negative attitude of consumers and farmers in France. Image advertising is a special case of corporate advertising in which the goal is to enhance perceptions of the company in a given market.

Answer to Question 2

A


mp14

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

bulacsom

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

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