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Author Question: Event sponsorship and corporate advertising are both examples of public relations. Indicate whether ... (Read 87 times)

haleyc112

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on: Jun 29, 2018
Event sponsorship and corporate advertising are both examples of public relations.
 
 Indicate whether the statement is true or false

Question 2

Which of the following statements is true of post-decision dissonance?
 A) It occurs especially when motivation, ability, and opportunity (MAO) are low.
  B) It requires low involvement from a consumer.
  C) It occurs when consumers perceive a favorable comparison between two chosen options.
  D) It reduces when there is a search for additional information from sources such as experts.
  E) It increases due to an increase in confirmation bias.


aham8f

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Reply #1 on: Jun 29, 2018
Answer to Question 1

T
Public relations efforts can fall in the following categories: news releases, event sponsorship, corporate advertising, image advertising, advocacy advertising, and public appearances by company representatives.

Answer to Question 2

D


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