Author Question: Real-time updating refers to the process of downloading all data buckets into the main system on a ... (Read 72 times)

jhjkgdfhk

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Real-time updating refers to the process of downloading all data buckets into the main system on a regularly scheduled basis.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

The firm is most likely to have an ethnocentric orientation when it engages in ____.
 a. Export marketing c. Multinational marketing
  b. International marketing d. Global marketing



aadams68

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Answer to Question 1

False

Answer to Question 2

A
International and multinational marketing activities require a substantial focus on international consumers. Global marketing seeks markets where a global consumer segment exists. In export marketing, however, the firm views the international market as an extension of the domestic market.



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