Author Question: If a company uses a ____________________ strategy for its products or services, it is more likely to ... (Read 93 times)

bobbie · **on:** Jun 29, 2018

If a company uses a ___________________ _ strategy for its products or services, it is more likely to use an international agency with local offices that can manage advertising in the respective markets.
Fill in the blank(s) with correct word

Question 2

_____ is the easy recognition of a well-known brand.
A) Brand equity
B) Brand familiarity
C) Brand seeking
D) Brand loyalty
E) Brand coherence