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Author Question: For firms with financial limitations, which budgeting method is the most likely to be used? a. ... (Read 40 times)

lracut11

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on: Jun 29, 2018
For firms with financial limitations, which budgeting method is the most likely to be used?
 a. Objective-and-task c. Executive-judgment
  b. Percent-of-sales d. All-you-can-afford

Question 2

In the context of brand selection, decision-making based on habit decreases:
 A) operant conditioning.
  B) brand loyalty.
  C) classical conditioning.
  D) risk.
  E) repeat purchase.


juiceman1987

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
It's not a very strategic way of setting the budget, but many firms with limited resources use what's left on advertising. Thus, they use an all-you-can-afford method of budget setting.

Answer to Question 2

D


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