Author Question: Which product is not allowed to be advertised on television according to the European Union ... (Read 83 times)

biggirl4568 · **on:** Jun 29, 2018

Which product is not allowed to be advertised on television according to the European Union Directive Concerning Television Broadcasting?
a. Liquor c. Firearms
b. Tobacco d. Children's toys

Question 2

SummerCool, a popular soft drinks manufacturer in Sparanthia, installed vending machines throughout the country and doubled its sales. The company took advantage of the fact that most consumers were used to buying its soft drinks from convenience stores and supermarkets and were already familiar with the brand. In this scenario, Summer cool used _____ to capture consumers.
A) habit
B) multibrand loyalty
C) price
D) additive differentiation
E) brand relevance

Mollythedog · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
The European Union Directive Concerning Television Broadcasting prohibits the advertising of certain vice products. Specifically, tobacco products and prescription drugs may not be advertised on television.

Answer to Question 2

A