Author Question: In common, repeat-purchase situations, choice tactics allow consumers to: A) memorize tasks through ... (Read 32 times)

jparksx · **on:** Jun 29, 2018

In common, repeat-purchase situations, choice tactics allow consumers to:
A) memorize tasks through scripts.
B) increase motivation, ability, and opportunity.
C) decrease motivation, ability, and opportunity.
D) use base-rate information.
E) make quick, effortless decisions.

Question 2

The study of manufacturer and foreign distributor relationships cited in the text found that the best relationships existed when:
a. A high degree of personal contact between manufacturer and foreign distributors was maintained through personal visits, various communications.
b. Travel was kept to a minimum.
c. Massive monetary incentives were used.
d. Marketing strategy decisions were made by the foreign manufacturer and communicated immediately to the foreign distributors.
e. Roles and routines are rigidly set.