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Author Question: Which of the following is not a source of noise in the international communication channel? a. ... (Read 33 times)

karen

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on: Jun 29, 2018
Which of the following is not a source of noise in the international communication channel?
 a. Cultural differences c. Competition from other channels
  b. Audience inattention d. All of the above are sources of noise.

Question 2

SparklySafe gum's advertisements focus on the statistical information that four out of five dentists recommend SparklySafe. The advertisements humorously show the fifth dentist falling asleep or being bitten by a squirrel to explain why all the dentists are not endorsing SparklySafe. This is an example of:
 A) providing consumers with vivid, base-rate information.
  B) making word-of-mouth information more specific.
  C) increasing the number of brands available.
  D) focusing consumer attention on attribute processing.
  E) encouraging consumers to engage in noncompensatory processing.


Ksh22

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Noise is defined as all the potential interference in the communication process. Cultural differences can certainly affect the understanding of a message. Inattention and other channels may also create noise.

Answer to Question 2

A


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