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Author Question: Through which medium do marketers in Burundi reach the mass market? a. Television c. Newspapers b. ... (Read 40 times)

piesebel

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on: Jun 29, 2018
Through which medium do marketers in Burundi reach the mass market?
 a. Television c. Newspapers
  b. Radio d. Billboards

Question 2

Lois purchased an automobile that required constant repair and often broke down. Because of her bad experience with the brand, she chose never to buy or recommend the brand to others. This is an example of how _____ is likely to influence consumer judgements.
 A) representative knowledge
  B) base-rate information
  C) accessible information
  D) an attribute-based linkage
  E) an affective habit


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amanda_14

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Low literacy rates in Burundi make print media a poor channel for reaching the mass market. Television stations are unavailable in Burundi. Although radio is available, in order to reach the mass market the only appropriate communication medium is the billboard.

Answer to Question 2

C


piesebel

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Reply 2 on: Jun 29, 2018
Gracias!

cam1229

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Reply 3 on: Yesterday
Great answer, keep it coming :)

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