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Author Question: Why is it not advisable to distribute samples through the mail in India? a. In India, a direct mail ... (Read 63 times)

vinney12

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on: Jun 29, 2018
Why is it not advisable to distribute samples through the mail in India?
 a. In India, a direct mail package might be perceived as suspicious.
  b. The Indian mail system is unreliable.
  c. It is illegal to use the mail system to distribute samples in India.
  d. The hot and humid conditions in India frequently damages mail samples.

Question 2

_____ is how often an event really occurs on average.
 A) Attention processing
  B) Base-rate information
  C) Word-of-mouth information
  D) Affective processing
  E) Lexicographic processing


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jessicaduplan

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B
The unreliable mail system in India makes it unadvisable to distribute samples through the mail. It is legal to distribute in this fashion, and there is no cultural resistance to receiving samples in the mail (Saudi Arabia consumers are suspicious of mail samples.). While the weather may play a small role in sample distribution, it is not discussed in the text. Moreover, similar conditions exist in parts of the U.S., and samples are still distributed through the mail.

Answer to Question 2

B


vinney12

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

robbielu01

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Reply 3 on: Yesterday
:D TYSM

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