Author Question: A clear trend is that many carriers now market themselves simply as providers of physical ... (Read 17 times)

cdr_15 · **on:** Jun 29, 2018

A clear trend is that many carriers now market themselves simply as providers of physical transportation services.
a. True
b. False
Indicate whether the statement is true or false

Question 2

When a firm becomes involved in international marketing:
a. It can establish one international channel that will apply in most countries.
b. It is actually faced with fewer unknowns because of the high degree of regulation in most foreign environments.
c. The basic concepts and approaches to channel management remain the same.
d. The establishment of an international division is a virtual must.
e. It must attempt to project its domestic experiences into the international environment before proceeding.