Author Question: Because kiosks are so plentiful in developing countries, they are a fairly expensive communication ... (Read 67 times)

luminitza · **on:** Jun 29, 2018

Because kiosks are so plentiful in developing countries, they are a fairly expensive communication venue for multinational firms if they wish to cover the entire market.

Indicate whether the statement is true or false

Question 2

According to prospect theory, _____.
A) losses loom larger than gains for consumers even when the outcomes of decision models are of the same magnitude
B) gains are more important to consumers than losses though both have the same value
C) when asked to set a price for an item to be exchanged, sellers typically ask for a much lesser price than buyers are willing to pay
D) sellers perceive selling an item that they own as a self-gain
E) ownership of a product decreases the value associated with it

kthug · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

F
Kiosks are valuable and relatively inexpensive communication venues for multinationals. A kiosk is typically required to have the poster displayed in exchange for having the rights to carry the brand.

Answer to Question 2

A