Author Question: Why do French companies rarely offer an extra product for free as a promotion? a. French consumers ... (Read 220 times)

fnuegbu

  • Hero Member
  • *****
  • Posts: 539
Why do French companies rarely offer an extra product for free as a promotion?
 a. French consumers are suspicious of free items.
  b. Legal reasons make it difficult to offer high quality free items.
  c. European Union policies discourage the use of free promotions.
  d. Because demand exceeds supply for most consumer nondurables, promotions are unnecessary.

Question 2

In the context of consideration sets, the attraction effect occurs because adding superior brands to a set increases the attractiveness of a dominant brand, making decisions easier for consumers.
 
 Indicate whether the statement is true or false



jamesnevil303

  • Sr. Member
  • ****
  • Posts: 337
Answer to Question 1

B
Demand does not exceed supply for most consumer nondurables in developed markets. Individual countries in the European Union (like France) may have laws and regulations against certain promotions, but the European Union does not have a policy discouraging the use of free promotions. French companies rarely offer an extra product for free because the amount the company is allowed to give away is limited to seven percent of the total value.

Answer to Question 2

False



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

Tobacco depletes the body of vitamins A, C, and E, which can result in any of the following: dry hair, dry skin, dry eyes, poor growth, night blindness, abscesses, insomnia, fatigue, reproductive system problems, sinusitis, pneumonia, frequent respiratory problems, skin disorders, weight loss, rickets, osteomalacia, nervousness, muscle spasms, leg cramps, extremity numbness, bone malformations, decayed teeth, difficulty in walking, irritability, restlessness, profuse sweating, increased uric acid (gout), joint damage, damaged red blood cells, destruction of nerves, infertility, miscarriage, and many types of cancer.

Did you know?

Approximately 15–25% of recognized pregnancies end in miscarriage. However, many miscarriages often occur before a woman even knows she is pregnant.

Did you know?

Patients who have undergone chemotherapy for the treatment of cancer often complain of a lack of mental focus; memory loss; and a general diminution in abilities such as multitasking, attention span, and general mental agility.

Did you know?

Recent studies have shown that the number of medication errors increases in relation to the number of orders that are verified per pharmacist, per work shift.

Did you know?

The tallest man ever known was Robert Wadlow, an American, who reached the height of 8 feet 11 inches. He died at age 26 years from an infection caused by the immense weight of his body (491 pounds) and the stress on his leg bones and muscles.

For a complete list of videos, visit our video library