Author Question: Brenda is an interior designer. Before buying products for interior furnishing, she gathers ... (Read 120 times)

Cooldude101 · **on:** Jun 29, 2018

Brenda is an interior designer. Before buying products for interior furnishing, she gathers information about the products manufactured by a company and then moves on to the next company's products. In this scenario, Brenda is:
A) searching by brand.
B) influenced by product placement.
C) subjected to subliminal perception.
D) engaged in preattentive processing.
E) involved in selective perception.

Question 2

The advent of the word processor led to the demise of the typewriter. This is an example of:
a. process innovation.
b. experiential innovation.
c. application innovation.
d. disruptive innovation.