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Author Question: Which of the following statements is true of an experiential search? A) It is not used for hedonic ... (Read 19 times)

Starlight

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on: Jun 29, 2018
Which of the following statements is true of an experiential search?
 A) It is not used for hedonic products and services.
  B) It involves getting advice from friends, relatives, neighbors, and coworkers.
  C) It increases when a consumer's knowledge is higher and involvement is lower.
  D) It is the least used form of external search.
  E) It involves using product samples or service trials.

Question 2

Cocooning is the trend among:
 a. people to stay at home.
  b. people to buy home insurance.
  c. organizations to focus on local markets.
  d. people to take more risks.


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Cnarkel

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

A


Starlight

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Reply #2 on: Jun 29, 2018
Correct answers!


Cnarkel

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Reply #3 on: Jun 29, 2018
Great! Please up vote :D


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