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Author Question: Which type of offering is characteristic of category killers? a. High variety of merchandise and ... (Read 38 times)

lbcchick

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on: Jun 29, 2018
Which type of offering is characteristic of category killers?
 a. High variety of merchandise and limited assortment
  b. High variety of merchandise and deep assortment
  c. Narrow variety of merchandise and deep assortment
  d. Narrow variety of merchandise and limited assortment

Question 2

_____ occurs in response to the activation of problem recognition.
 A) Source derogation
  B) Prepurchase search
  C) Postpurchase evaluation
  D) Confirmation bias
  E) Habituation


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chevyboi1976

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C
Category specialists (i.e., category killers) carry a narrow variety of merchandise and offer a deep assortment. Border's is an example of this type of store. Border's offers only books, but its book offering is very extensive.

Answer to Question 2

B


lbcchick

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Reply 2 on: Jun 29, 2018
Gracias!

alvinum

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Reply 3 on: Yesterday
Excellent

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