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Author Question: The electronic marketing channels provide the channel manager an opportunity for: a. Increasing ... (Read 38 times)

bobbie

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on: Jun 29, 2018
The electronic marketing channels provide the channel manager an opportunity for:
 a. Increasing costs.
  b. Increasing customer contact.
  c. Improving evaluation procedures.
  d. Great efficiency and flexibility.
  e. Streamlining communications with channel members.

Question 2

Which of the following is not characteristic of general merchandise discount stores?
 a. High volumes of merchandise
  b. Full service
  c. Lower prices
  d. All of the above are characteristic of general merchandise discount stores.


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stano32

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

B
General merchandise discount stores sell high volumes of merchandise, offer limited service, and charge lower prices. Wal-Mark and K-Mart are examples of this type of store.


bobbie

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Reply 2 on: Jun 29, 2018
Thanks for the timely response, appreciate it

FergA

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Reply 3 on: Yesterday
Excellent

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