Author Question: Which of the following statements is true of inhibition? A) It increases the chances of fair ... (Read 51 times)

BRWH · **on:** Jun 29, 2018

Which of the following statements is true of inhibition?
A) It increases the chances of fair judgement toward a brand.
B) It leads to information overload.
C) It promotes the equality of preferences toward brands or products in an evoked set.
D) Consumers may not always consider key aspects of a brand when making a decision.
E) Consumers may recall information that contradicts their overall beliefs.

Question 2

What is a key ROI indicator of mobile usage in a country?
a. Total number of mobile subscriptions
b. Average revenue per user
c. Total mobile revenue
d. Total number of mobile operators