The international marketing environment can be characterized as being:
a. predictable.
b. in a constant state of flux.
c. impervious to external influences.
d. saturated.
Question 2
The study of online shoppers quoted in the textbook reported that with regard to income:
a. Most online shoppers were low income consumers looking to save money.
b. Earned their income mainly from investments and so have the time to shop on the Internet.
c. The highest percentage of shoppers earn between 50,000 and 99,999.
d. The majority are wealthy with annual incomes in excess of 250,000.
e. The majority have incomes of less than 35,000.
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