Author Question: Hypermarkets combine supermarket and specialty store principles. Indicate whether the statement is ... (Read 65 times)

future617RT

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Hypermarkets combine supermarket and specialty store principles.
 
 Indicate whether the statement is true or false

Question 2

Marketers at Cephida Corp, an automobile manufacturer, advertise the company's new product, an SUV, with the tagline A must-have car for parents. The ad highlights features that benefit parents. In this case, the marketers at Cephida Corp stimulate consumer problem recognition by:
 A) creating a new ideal state.
  B) making consumers involve in subliminal perception.
  C) creating new inhibitions.
  D) making consumers involve in preattentive processing.
  E) product placement.



hollysheppard095

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Answer to Question 1

F
Hypermarkets combine supermarket, discount, and warehouse retailing principles.

Answer to Question 2

A



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