Which of the following is not one of the measures of advertising ...

[Alainaaa8]

Which of the following is not one of the measures of advertising effectiveness?
 a. Pretesting of copy appeal
  b. Posttesting of recognition
  c. Preliminary rosters
  d. Sales effects

Question 2

Which of the following is a rule of ethical behavior in purchasing?
 a. Buyers must commit their attention and energies for the organization's benefit rather than personal enrichment at the expense of the organization.
  b. A buyer must act ethically toward suppliers or potential suppliers.
 c. Buyers must uphold the ethical standards set forth by both their organization and the purchasing profession.
  d. All of the above.
 e. None of the above.

[LP]

Answer to Question 1

C

Answer to Question 2

d