Which of the following is the essential element in planning an international promotional campaign?
a. Establishment of clearly defined, measurable objectives
b. Long-term exceptional lines of focus
c. Preeminent forecasting
d. Checks and balances in the accounting ledger
Question 2
Which of the following is not one of the benefits that the UCC provides to buyers?
a. If a seller makes an offer in writing, the seller has to live up to it for the period of time stated.
b. Verbal agreements, when confirmed in writing and if no objection is made, are valid.
c. The conflict between a buyer's purchase order terms and a seller's acknowledgement terms will generally be resolved according to the two firms' prior conduct.
d. As far as warranties are concerned, the purchasing manager can legally rely on the supplier to provide the item needed to do the job.
e. None of the above.
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