Author Question: Marketers choose specialized interactive shops over full-service agencies for Internet advertising ... (Read 78 times)

cherise1989 · **on:** Jun 29, 2018

Marketers choose specialized interactive shops over full-service agencies for Internet advertising due to the marketers' own inability to make decisions from headquarters work on a global scale.

Indicate whether the statement is true or false

Question 2

The doctrine of _____ holds that if one or more parties made a promise, even orally, he or she cannot renege on that promise if the other party acted on reliance on the promise.
a. caveat emptor
b. promissory estoppel
c. anticipatory breach
d. consideration
e. None of the above.