According to the text, which method did Mercedes-Benz use to ...

[fasfsadfdsfa]

According to the text, which method did Mercedes-Benz use to discourage parallel imports?
 a. Mercedes charged the same retail price worldwide.
  b. Mercedes informed consumers about he perils of buying parallel imports.
  c. Mercedes took the parallel importers to court.
  d. Mercedes complicated the repair and servicing process of the gray market automobiles.

Question 2

In low-processing situations, a simple message is more likely to be effective because consumers will:
 A) not want to purchase products with a low brand image.
  B) be able spend a lot of time evaluating competitive prices.
  C) be able judge products based on source credibility.
  D) be influenced by co-consumers who have supportive arguments for a product.
  E) not have to process a lot of information.

[6ana001]

Answer to Question 1

D
Mercedes-Benz pursued to measures to discourage parallel imports according to the text. Mercedes created very different automobiles for the U.S. and European markets. Mercedes also complicated the repair process. Individuals purchasing gray market Mercedes-Benz automobiles in the U.S. must order replacement parts from Stuttgart, Germany, making the cost of maintenance prohibitive.

Answer to Question 2

E