Research shows that when customers expect a close relationship with a brand, they will have more favorable brand evaluations after reading messages that use you and the brand, compared with messages that use words such as we.
Indicate whether the statement is true or false
Question 2
The marketer's freedom in making pricing decisions is closely tied to which of the following?
a. The product category into which the product fits in and the targeted segment.
b. The cost incurred in the product development process and the profit margins.
c. The customer perceptions of the product offering and the marketing communication tied to it.
d. The benefits the product offers to the consumer and consumer's income level.
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