Author Question: Which of the following is not characteristic of a supply chain management approach to logistics ... (Read 147 times)

sarasara · **on:** Jun 29, 2018

Which of the following is not characteristic of a supply chain management approach to logistics management?
a. Long-term relationships
b. Coordinated and focused leadership
c. Independent effort to manage inventory
d. Risks and rewards shared over long-term
e. Joint reduction on channel inventories

Question 2

Why did Coca Cola decide to create its own channels of distribution in Eastern Europe?
a. Existing channels were too expensive.
b. Existing channels had low operating efficiency.
c. Pepsi controlled the existing channels.
d. The government controlled the existing channels.

snackralk · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

B
When Coca Cola entered Eastern Europe, it found old state-enterprise channels that were selling Pepsi products, operating with low efficiency. For this reason, it decided to create its own channels of distribution that fit well with the market structure.