Author Question: What difficulty did Kraft face in its attempt to enter the Hong Kong market? a. Existing ... (Read 117 times)

tnt_battle · **on:** Jun 29, 2018

What difficulty did Kraft face in its attempt to enter the Hong Kong market?
a. Existing distributors charged an exorbitant amount.
b. Kraft had to create its own distributorship since an existing channel was not available.
c. The Chinese government controlled the established channel.
d. Kraft was blocked from entry by competitors.

Question 2

John likes an infomercial about a new piece of wearable technology. The celebrity in the infomercial explains how the technology works and shows its use in everyday life. In this scenario, John likes the ad because:
A) both positive and negative information.
B) of its two-sided message.
C) of its utilitarian dimension.
D) it creates the sleeper effect.
E) it evokes fear appeal.

fatboyy09 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A
Philip Morris in its attempt to enter the Hong Kong market with its Kraft products was unwilling to use existing distributors as first because of their exorbitant prices. A decade later, Philip Morris conceded and decided to use the same overpriced distributors to sell their Kraft brand in Hong Kong and China.

Answer to Question 2

C