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Author Question: Which is a true statement about why Zara, the Spanish fashion apparel specialty chain, is so ... (Read 79 times)

c0205847

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on: Jun 29, 2018
Which is a true statement about why Zara, the Spanish fashion apparel specialty chain, is so successful?
 a. Most of Zara's merchandise is produced in Asian factories to save production costs.
  b. Because of Zara's efficient logistics system, it can bring designs from the sketch pad to the store in two weeks.
  c. It uses coordinated promotions to work with retailers.
  d. Operational efficiencies.
  e. It was purchased and managed by GAP.

Question 2

A TV commercial for a local blood bank features a young boy in urgent need of a blood transfusion. The commercial makes viewers feel guilty about not donating blood. This ad is using _____.
 A) an analogy
  B) fear appeal
  C) product placement
  D) the sleeper effect
  E) comparative advertising


gstein359

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

B


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