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Author Question: Which of the following is a common abuse of cooperative advertising money by retailers? a. Poor ... (Read 23 times)

DelorasTo

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on: Jun 29, 2018
Which of the following is a common abuse of cooperative advertising money by retailers?
 a. Poor promotional planning.
  b. Retailers not agreeing to branding strategy of manufacturer.
  c. Retailers buying newspaper space at rates lower than what they bill manufacturers.
  d. Not setting up point of purchase displays properly.
  e. Resisting manufacturer control over the advertising campaign.

Question 2

The Trading Company Act was created to prevent international monopolies from forming.
 
 Indicate whether the statement is true or false


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strudel15

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

F
The Trading Company Act was created to encourage the formation of export trading companies in order to promote U.S. exports.


DelorasTo

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Reply 2 on: Jun 29, 2018
Gracias!

mjenn52

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Reply 3 on: Yesterday
Excellent

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