Push and pull promotion: a. Tend to cancel each other out. b. ...

[faduma]

Push and pull promotion:
 a. Tend to cancel each other out.
  b. Can be used together successfully.
  c. Are most effective if used sequentially.
  d. Must be implemented simultaneously.
  e. Are unrelated.

Question 2

A company that uses intermediaries in its own country is likely to be more involved in managing the marketing mix in the country where the target market is located.
 
 Indicate whether the statement is true or false

[frejo]

Answer to Question 1

B

Answer to Question 2

F
A company that uses intermediaries in its own country is likely to not to be as involved in managing the marketing mix in the country where the target market is located.

[faduma]

Gracias!

[laurnthompson]

Excellent