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Author Question: When a channel member makes disparaging remarks about a product in order to sell a competitor's ... (Read 80 times)

arivle123

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on: Jun 29, 2018
When a channel member makes disparaging remarks about a product in order to sell a competitor's product, the channel member is engaging in:
 a. The gray market.
  b. Footballing.
  c. Free riding.
  d. Undercutting.
  e. Unethical behavior.

Question 2

According to the text, what methods do companies use to generate ideas for new products or services?


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aprice35067

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

Companies get ideas for new products from consumers, competitors, channel members, and consultants. For international companies, consumers in one market may suggest product ideas for products in other markets. For example, Haagen Dazs developed a caramel-flavored ice cream for Argentina. The company brought this flavor the U.S. where it is a successful new product. Competitor's product in the test-market phase are vulnerable to having their ideas copied. For example, KAO developed a superabsorbent diaper for Japan. Procter & Gamble quickly developed its own superabsorbent version of Pampers in response. Channel members are sometimes closer to the consumer than the company. The knowledge that they have can be used to generate ideas. This may be found in the Generating New Product Ideas section (10-3a).


arivle123

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

blakcmamba

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Reply 3 on: Yesterday
Gracias!

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