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Author Question: When channel members load up on discounted products featured in the manufacturer's promotion but ... (Read 73 times)

casperchen82

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  • Posts: 540
on: Jun 29, 2018
When channel members load up on discounted products featured in the manufacturer's promotion but pass on the lower price for just a portion of the amount purchased to their customers, they are most likely to be engaged in:
 a. the gray market.
  b. Price fixing.
  c. Forward buying.
  d. Price pointing.
  e. Free riding.

Question 2

One of the main benefits of going international and engaging in international marketing is the ability of a firm to extend the ___________________ ________________.
 Fill in the blank(s) with correct word


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leahm14

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Reply #1 on: Jun 29, 2018
Answer to Question 1

C

Answer to Question 2

Product life cycle
PLC
International product life cycle
IPLC


casperchen82

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  • Posts: 540
Reply 2 on: Jun 29, 2018
Excellent

bulacsom

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Reply 3 on: Yesterday
Gracias!

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