Author Question: In which type of country does the diffusion rate tend to be faster? a. Lead countries c. Asian ... (Read 56 times)

tuffie · **on:** Jun 29, 2018

In which type of country does the diffusion rate tend to be faster?
a. Lead countries c. Asian countries
b. Lag countries d. Western countries

Question 2

In a grocery store, the beverages section of the floor contains sub-sections for juices, tea, coffee, and soft drinks. This denotes the usage of _____ within the retail environment.
A) feature displays
B) schemas
C) correlated attributes
D) prototypes
E) hierarchical structures

meganmoser117 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

B
Diffusion rates are typically faster in lag countries. Consumers in lag countries have had a chance to see the product develop in the lead country. Consumption risk is reduced and demand prior to introduction is stimulated in this way. Most Western countries are lead countries. There are also lead countries in Asia (e.g., Japan). So, lag countries is the best answer. This may be found in the Product Diffusion section (10-5).

Answer to Question 2

E