Which type of new product has the highest success rate? a. New to ...

[WWatsford]

Which type of new product has the highest success rate?
 a. New to existing market
  b. New line
  c. New item in an existing product line
  d. New product to the world

Question 2

In the context of taxonomic categories being structured hierarchically, the finest level of differentiation exists at the _____.
 A) basic level
  B) initial level
  C) subordinate level
  D) summarized level
  E) superordinate level

[Fayaz00962]

Answer to Question 1

C
New items in an existing product line for the company have the highest (83) success rate and the greatest impact on company sales and profit. The text does not explicitly state why this occurs, but part of the reason is that this innovation is often a continuous innovation. Continuous innovations have no disruption on consumption patterns. That is, it is easy for consumers to accept the product. These types of innovations experience rapid diffusion. This may be found in the Degree of Product/Service Newness section (10-4).

Answer to Question 2

C