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Author Question: Treating post-sales service as an afterthought is a shortcoming in: a. Profit management. b. ... (Read 94 times)

mynx

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Treating post-sales service as an afterthought is a shortcoming in:
 a. Profit management.
  b. Channel management.
  c. Logistics management.
  d. Customer service management.
  e. Training management.

Question 2

In which stage of product development companies need to consider both the extent to which the product fits with the target consumers, as well as with the overall mission of the organization?
 a. Product screening c. Product design
  b. Concept development d. Test marketing



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aprice35067

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Answer to Question 1

B

Answer to Question 2

A
During the product screening stage, companies need to consider both the extent to which the product fits with the target consumers, as well as with the overall mission of the organization.




mynx

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Reply 2 on: Jun 29, 2018
Gracias!


connor417

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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