Special trade deals can keep a channel member attracted to a ...

[ENagel]

Special trade deals can keep a channel member attracted to a product in the maturity stage of the product life cycle, but they may not be in the manufacturer's long-run interest because:
 a. They distract the channel members from the manufacturer's other products.
  b. They can send the wrong message about the product to channel members.
  c. They are stopgap measures.
  d. They cause channel members to lose interest in carrying the product.
  e. They may be considered illegal under antitrust/price fixing legislation.

Question 2

The complete assortment of the products that a company offers to its target international consumers is the
 a. product width. c. product depth.
  b. product mix. d. product assortment.

[Perkypinki]

Answer to Question 1

C

Answer to Question 2

B
Most multinational corporations tend to have both local and global brands that they nurture through their life cycle. The international product mix is the complete assortment of the products that a company offers to its target international consumers, and it has a number of important dimensions.

[ENagel]

Gracias!

[mjenn52]

Excellent