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Author Question: Manufacturers have to exert a lot of effort to gain channel member acceptance of new products ... (Read 70 times)

kfurse

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on: Jun 29, 2018
Manufacturers have to exert a lot of effort to gain channel member acceptance of new products because of all the following except:
 a. There are far more new products than shelf space to hold them.
  b. Channel members have hard data on product profitability.
  c. Shelf space is an asset channel members can sell to manufacturers.
  d. Channel members want salable items.
  e. Manufacturers are experts in identifying what customers want.

Question 2

Which of the following is not a level of country development in international product life cycle theory?
 a. Developing or middle-income
  b. Less-developed or low-income
  c. Advanced, developed, or high-income
  d. Each of the above is part of the IPLC theory.


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beccamahon

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Reply #1 on: Jun 29, 2018
Answer to Question 1

E

Answer to Question 2

D
The initial IPLC theory addressed three levels of country development: advanced (industrialized), developing, and less-developed.


kfurse

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Reply 2 on: Jun 29, 2018
Gracias!

Mochi

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Reply 3 on: Yesterday
:D TYSM

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