Author Question: K&B Manufacturing, in developing its new products, must recognize that its intermediaries will ... (Read 38 times)

RRMR · **on:** Jun 29, 2018

K&B Manufacturing, in developing its new products, must recognize that its intermediaries will judge the acceptability of the new products based on:
a. The amount of real innovation in the product.
b. The cost of the new product relative to the cost of competitive products.
c. The product's profit potential in terms of meeting established margin structures.
d. The amount of advertising dollars offered to the intermediaries to support the new product.
e. The demand by customers.

Question 2

Generally, the diffusion rate tends to be faster in lag countries.

Indicate whether the statement is true or false

Sierray · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

T
Consumers in lag countries learn form the experiences of adopters in lead countries. For this reason, the diffusion rate tends to be faster in lag countries.