Author Question: The underlying basis of all attempts to provide leadership in the channel is: a. Power. b. Trust. ... (Read 11 times)

chandani · **on:** Jun 29, 2018

The underlying basis of all attempts to provide leadership in the channel is:
a. Power.
b. Trust.
c. Respect.
d. Anxiety.
e. Fear.

Question 2

Nine out of ten new products fail.

Indicate whether the statement is true or false

Kjones0604 · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

A

Answer to Question 2

F
Eight out of ten new products fail. For this reason simulated test markets (or even other forms of test marketing) are used to reduce the risk of failure.