Conjoint analysis is typically used in the business analysis ...

[gonzo233]

Conjoint analysis is typically used in the business analysis stage of new product development.
 
 Indicate whether the statement is true or false

Question 2

Perlis Foods has launched a new brand of soda. As a part of its marketing strategy, Perlis Foods has entered into a contract with a leading television production company. The contract arranges for the new brand of soda to be shown in the new TV series to be aired soon. This is an example of _____.
 A) grouping
  B) product placement
  C) an advertorial
  D) an infomercial
  E) zipping

[ambernicolefink]

Answer to Question 1

F
Conjoint analysis is typically used in the concept development and evaluation stage of new product development. Conjoint analysis is a method in which respondents receive descriptions of hypothetical products with varying levels of the same attributes. Respondents then rank the products on the basis of their preference. Researchers are able to determine the ideal combination of attributes which is then used in concept development and evaluation.

Answer to Question 2

B

[gonzo233]

Excellent

[Liddy]

TYSM