Virtually all of the policy options for developing a distribution ...

[joblessjake]

Virtually all of the policy options for developing a distribution programming arrangement can be categorized into the following three major groups:
 a. Price concessions, financial assistance, and protection.
  b. Financial assistance, protection, and product planning.
  c. Physical distribution, protection, and financial assistance.
  d. Cooperative advertising, price concessions, and product concessions.
  e. Partnership arrangements, price concessions, and protection.

Question 2

Most product and service firms are driven by the production concept.
 
 Indicate whether the statement is true or false

[ryrychapman11]

Answer to Question 1

A

Answer to Question 2

F
Most product and service firms are driven by the marketing concept. The marketing concept focuses on consumers' needs, wants and desires. The production concept, leads to the creation of products that consumers may not want, need or desire.

[joblessjake]

Excellent

[flexer1n1]

Gracias!