Author Question: _____ is the activation of sensory receptors by stimuli presented below the perceptual threshold. A) ... (Read 75 times)

DelorasTo

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_____ is the activation of sensory receptors by stimuli presented below the perceptual threshold.
 A) Preattentive processing
  B) Subliminal perception
  C) Habituation
  D) Motivation
  E) Organizational perception

Question 2

Which of the following statements about branding is true?
 a. Branding provides extended families with ways to internalize strategic plans.
  b. Branding is extra sensitive to market fluctuations.
  c. Branding is an integral part of the overall identity management of the firm.
  d. Branding is uncontrollable for the marketer.



jackie

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Answer to Question 1

B

Answer to Question 2

C



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