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Author Question: Which of the following strategies can help overcome consumers' habituation to stimuli? A) Including ... (Read 76 times)

jace

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on: Jun 29, 2018
Which of the following strategies can help overcome consumers' habituation to stimuli?
 A) Including abstract stimuli
  B) Avoiding the use of competing stimuli
  C) Avoiding contrasting stimuli
  D) Altering marketing stimuli periodically
  E) Avoiding prominent stimuli

Question 2

What are the three basic criteria upon which a new product competing for limited development funds is screened?
 a. Product differentiation, product offerings, and price
  b. Product innovation, product benefits, and target market
  c. Market, technical, and financial
  d. Consumer preference, purchasing power, and income level


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ynlevi

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D

Answer to Question 2

C


jace

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Reply 2 on: Jun 29, 2018
YES! Correct, THANKS for helping me on my review

cici

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Reply 3 on: Yesterday
Excellent

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