Author Question: Parties may behave differently when negotiating electronically than they do in person. a. True b. ... (Read 79 times)

jwb375

  • Hero Member
  • *****
  • Posts: 540
Parties may behave differently when negotiating electronically than they do in person.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

How should a marketing channel be designed?



ally

  • Sr. Member
  • ****
  • Posts: 331
Answer to Question 1

True

Answer to Question 2

The channel must be design to meet the requirements of the intended customer base, coverage, long-term continuity of the channel once it is established, and the quality of coverage to be achieved. Having determined the basic design of the channel, the international marketer will then decide on the number of different types of intermediaries to use and how many of each type, or whether to use intermediaries at all, which would be the case in direct distribution. The process is important because the majority of international sales involve distributors, and channel decisions are the most long-term of all marketing decisions.



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

The horizontal fraction bar was introduced by the Arabs.

Did you know?

Sildenafil (Viagra®) has two actions that may be of consequence in patients with heart disease. It can lower the blood pressure, and it can interact with nitrates. It should never be used in patients who are taking nitrates.

Did you know?

Historic treatments for rheumatoid arthritis have included gold salts, acupuncture, a diet consisting of apples or rhubarb, nutmeg, nettles, bee venom, bracelets made of copper, prayer, rest, tooth extractions, fasting, honey, vitamins, insulin, snow collected on Christmas, magnets, and electric convulsion therapy.

Did you know?

Asthma occurs in one in 11 children and in one in 12 adults. African Americans and Latinos have a higher risk for developing asthma than other groups.

Did you know?

In Eastern Europe and Russia, interferon is administered intranasally in varied doses for the common cold and influenza. It is claimed that this treatment can lower the risk of infection by as much as 60–70%.

For a complete list of videos, visit our video library