An infomercial is advertising that takes the form of editorial ...

[hubes95]

An infomercial is advertising that takes the form of editorial content.
 
 
 Indicate whether the statement is true or false

Question 2

The main reason why firms favor global ___________________ _ is because it is cheaper to have the same product and the same integrated marketing communication strategy worldwide.
 Fill in the blank(s) with correct word

[ky860224]

Answer to Question 1

False

Answer to Question 2

Standardization

[hubes95]

Excellent

[softEldritch]

Thanks for the timely response, appreciate it