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Author Question: In 2010, it is estimated that about ______ percent of the retail sales were made over the Internet. ... (Read 56 times)

james9437

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on: Jun 29, 2018
In 2010, it is estimated that about ______ percent of the retail sales were made over the Internet.
 a. 1
  b. 4
  c. 12
  d. 17
  e. 74

Question 2

Unlike the marketing of consumer products, industrial products
 a. Have geographic concentrations.
  b. Have derived demand.
  c. Decision to purchase products rests with management.
  d. All of the above.


rachel

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Reply #1 on: Jun 29, 2018
Answer to Question 1

B

Answer to Question 2

D
The business-to-business market has important geographic concentrations and demand for industrial products is derived from demand for consumer products and thus is much more volatile: Small changes in demand for consumer products can lead to substantial changes in demand for industrial products. Plus, fluctuations in the world marketplace readily affect industries worldwide. See the International Perspectives on Industrial Products and Services section (9-7).


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