Author Question: The four subdimensions of market behavior discussed in the text are: a. When, where, how, and why ... (Read 32 times)

kamilo84 · **on:** Jun 29, 2018

The four subdimensions of market behavior discussed in the text are:
a. When, where, how, and why the market buys.
b. Who does the buying, where, why, and how the market buys.
c. How, when, and where the market buys, and who does the buying.
d. Market size, market geography, market density, and who does the buying.
e. Consumer density, why consumers buy, and who buys.

Question 2

Which of the following are not products that businesses typically purchase?
a. Nondurables c. Major equipment
b. Land d. Fabricated and component parts

TDubDCFL · **Reply #1 on:** Jun 29, 2018

Answer to Question 1

C

Answer to Question 2

A
The products that businesses purchase are equipment, buildings, land, accessory equipment, fabricated and component parts, process material, maintenance and repair parts, operating supplies, raw materials, goods for resale, and business services. See the International Perspectives on Industrial Products and Services section (9-7).