MSA stands for: a. Measures and Standards of Accuracy. b. ...

[PhilipSeeMore]

MSA stands for:
 a. Measures and Standards of Accuracy.
  b. Managerial Statistical Analysis.
  c. Management Standards Agency.
  d. Metropolitan Statistical Area.
  e. Marketing Selection Areas.

Question 2

Which of the following statements regarding cultural effects on brands is true?
 a. Consumers from more collectivist cultures, such as Asian consumers, tend to prefer new, innovative brands in the introductory stage.
  b. European consumers tend to be price sensitive and not brand sensitive.
  c. In European urban areas, high-priced designers such as Prada And Diesel jeans are common among middle and upper-middle class consumers.
  d. All of the above are true.

[shailee]

Answer to Question 1

D

Answer to Question 2

C
Consumers from more collectivist cultures, such as Asian consumers, tend to prefer established brands and purchase them in the maturity stage. European consumers are brand sensitive. For this reason, in urban areas, high-priced designers are common among middle and upper-middle class consumers, who might otherwise live in small rental apartments.