The bargaining zone represents the heart of the negotiation process, as any proposal or counterproposal offered outside of this range is likely to be rejected by the other party because it is not what he or she is willing to settle for.
a. True
b. False
Indicate whether the statement is true or false
Question 2
In terms of market geography, the channel manager's responsibilities are to:
a. Delineate the geographic location of target markets.
b. Measure, track and forecast geographical changes.
c. Achieve high customer service in all locations.
d. Identify where customers make their purchases.
e. Identify costs in high density and low density regions.
