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Author Question: Which of the following is a recognized product-country stereotype? a. Swiss chocolate b. Russian ... (Read 44 times)

JMatthes

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on: Jun 29, 2018
Which of the following is a recognized product-country stereotype?
 a. Swiss chocolate
  b. Russian caviar
  c. Israeli oranges
  d. All of the above are product-country stereotypes.

Question 2

Anne considers herself an environmentalist. However, she also likes the convenience of bottled water. Purchasing water in a non-ecological, disposable, plastic bottle would be a _____ for Anne?
 A) performance risk
  B) physical risk
  C) safety risk
  D) social risk
  E) psychological risk


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aprice35067

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Reply #1 on: Jun 29, 2018
Answer to Question 1

D
Product-country stereotypes are closely related to country-of-origin information. The text lists several of these positive stereotypes such as Colombian coffee, Swiss chocolate, Russian caviar, Israeli oranges and Iranian pistachios. Marketers take advantage of these positive stereotypes. For example Haagen Dazs is an American product with a German sounding name. Similarly there are several American vodkas with Russian sounding names in an attempt to evoke a positive stereotype.

Answer to Question 2

E


JMatthes

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Reply 2 on: Jun 29, 2018
Great answer, keep it coming :)

samiel-sayed

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Reply 3 on: Yesterday
Excellent

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